Around 90 students studying international events management, marketing, media and journalism, and fashion business courses, staged a number of fundraisers as part of this year’s Event Delivery and Management module. The annual challenge usually raises around £5000.
This year, one group managed to turn £100 seed money into £13,200 by hosting a ball in aid of the Emmie Smillie Charity Foundation. International events management students Fiona Black, Victoria Benson, Ellie Black and Victoria Hendrie organised The Blue Ball at the Marriott Hotel in April and all the proceeds were donated to the Glasgow-based cancer charity.
Other events included an Easter fair, a 1920’s theme night, a sustainable fashion showcase, and a race night. Fifteen charities, including Women’s Aid Glasgow, ActionAid, Alzheimer Scotland, Teenage Cancer Trust, Anthony Nolan, STV Children’s Appeal, MacMillan Cancer Support and See Me Scotland, will share this year’s record pot.
Daniel Baxter, lecturer in event management, said: “To raise £19,000 is an incredible achievement and all of the students involved have gained invaluable experience. The skills required to conceptualise, plan and deliver an event are transferable to every industry. The amount of money raised this year is remarkable and it’s great so many charities will share in the success.”
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