Glasgow-based corporate gifting platform Go Swag has secured $5 million in new funding to accelerate international growth, expand its team and further develop its proprietary AI technology.
The investment round was led by Mercia Ventures, with participation from Techstart Ventures and strategic angel investors, bringing the company’s total funding to $6.2 million.
Founded by Conor McKenna and Ben, Go Swag has built a technology-driven platform that helps organisations manage global corporate gifting programmes, handling everything from product sourcing and branding to warehousing, customs, logistics and fulfilment.
The company now works with more than 1,000 organisations, including Meta, Apple, Netflix and ElevenLabs. From its Glasgow headquarters, the business has achieved five consecutive years of triple-digit growth, reporting a compound annual growth rate of 112%.
The new funding will support a major push into the US market, alongside plans to establish a warehouse in Southeast Asia and increase headcount from 30 to 70 employees across sales, growth, engineering and operations.
A key focus will be continued investment in AI-powered automation. The company’s proprietary recommendation engine, Sonny™, provides curated product suggestions in seconds, while its Claim Pages™ technology streamlines the collection of recipient details, helping reduce administrative burden and improve the gifting experience.
Go Swag is targeting a global corporate gifting market expected to reach $1.1 trillion by 2028, aiming to modernise a sector it believes has seen little innovation despite growing demand for more personalised, sustainable and brand-focused experiences.
The investment will help the company scale globally and continue replacing traditional catalogue-based gifting with AI-assisted curation and a more effective end-to-end process.