The force will broadcast a series of messages challenging myths and stereotypes across its digital channels over the next fortnight to an audience of more than two million.
Erase the Grey, which was created by students and staff at GCU, has attracted international attention and aims to tackle attitudes and behaviours around all forms of GBV.
Police Scotland will highlight a range of misconceptions around domestic abuse, rape and sexual crime, forced marriage, stalking and FGM, across social media.
Detective Chief Superintendent Lesley Boal said: “The Erase the Grey campaign is both innovative and to the point.
“We are taking Glasgow Caledonian University’s message to a wider audience across the length and breadth of Scotland. By maximising its spread, we hope it will give people the confidence to report criminal behaviour either to the police or to our partners.”
Professor Pamela Gillies, GCU principal and vice-chancellor, said: “This successful campaign was co-created by our students and staff and is based on evidence from the research the University undertakes on gender-based violence.
“The campaign has simple messages, challenges myths, helps raise awareness and directs people to appropriate support services.
“As the University for the Common Good, we are delighted to share this resource with Police Scotland and the wider public.”