The decision follows an extensive pitch process in which shortlisted cities were carefully assessed against Channel 4’s vision and objectives for the national HQ and creative hubs, as set out in the pitch entry guidelines. Over 30 pitches from cities and regions across the UK were received.
In a statement announcing the decision, Channel 4 said Glasgow has an incredibly well-established and vibrant independent production sector with strengths across a number of different programme genres.
Establishing a new creative hub in the city will bring Channel 4 commissioners even closer to key production partners in the Glasgow and help develop the production and creative sector across Scotland.
There is also the opportunity to exploit the strong connection with Belfast and develop deeper links with the production sector in Northern Ireland.
Locating a creative hub in Glasgow also enables Channel 4 to harness the city’s rich cultural diversity, to further improve on-screen representation, and to work with the sector and the region’s educational establishments to grow the pipeline of new talent into the production and broadcast industries.
Alex Mahon, Channel 4 chief executive said: “Diversity and inclusion have always been at the heart of Channel 4’s mission and the launch of our 4 All the UK plan is the biggest and most exciting change in the organisation’s 36-year history – as we open up Channel 4 to people from across the UK and supercharge the impact we have in all parts of the country.
“We will be spending up to £250m more on programming produced in the Nations and Regions and to catalyse that spend I’m delighted to confirm that we will be establishing a new national HQ in Leeds and new creative hubs in Bristol and Glasgow.
“We undertook a rigorous process over the last seven months and the high calibre of all the pitches meant those were incredibly difficult decisions to make.
“However, I know that Leeds, Bristol and Glasgow will best deliver our objectives to grow the production sector across the UK, build the pipeline of creative talent outside London and support our increased investment in programming produced across the nations and regions.
“Glasgow has a well-established production sector across multiple genres, and locating a creative hub in the city will give Channel 4 the opportunity to tap into the rich cultural diversity of Scotland and also allow us to exploit the city’s strong connectivity with Belfast and the Northern Ireland production sector.”